method
The Mediacoaching method is based on two main pillars: giving the message top priority and asserting the legitimacy of the speaker.
"Prioritising the message" means defining, using proven journalistic techniques, the core message that needs to be communicated.
The "legitimacy of the speaker" allows the speaker to add value to that message based on his or her own skills and experience.
Own the message
The Mediacoaching method is far more than a simple style exercise.
During the sessions we put look at all the angles and implications of a speech, including the elements that make up the message as well as the target audience.
The method is based on strengthening the relationship between the message itself and the legitimacy of the speaker, strengthening his or her power to convince.
Mediacoaching sessions help the speaker identify the strong points in the presentation, transmit the right message and image for their company, and meet the audience’s expectations.
Adapt to the audience
Most people who are required to speak or make a presentation in front of an audience feel uncomfortable, nervous, passive and unpersuasive. The Mediacoaching method teaches techniques that can help any individual wanting to develop confidence as a public speaker.
Most important is developing a clear message that is well supported with solid facts and has been well prepared. Being prepared means being confident enough to deliver an engaging narrative.
And an engaging narrative is essential when coming face to face with the media (press conferences, public debates, broadcast interviews etc) and also when responding to the demands of professional life (project presentations, meeting with financial analysts, bidding for contracts, fundraising etc).
The Method
A precise programme of progressive, stimulating exercises
The Mediacoaching method is highly structured.
The work is based around defining the core message, finding solid reference points, managing expression techniques, recreating real situations, and practising delivery.
The Mediacoaching method is based on five fundamental steps:
1. Value substance over form - define a message
The impact of a presentation or speech depends first and foremost on its content: a great speaker is above all providing factual and precise information.
2. Target: adapt the message to a specific audience
If the information is being transmitted by the media, it is just as important to know who the reader / listener / viewer is so that the message is clearly understood.
3. Choose a narrative style
All information must be presented in a logical and accessible context, as it would be in a newspaper report, a news bulletin or in a documentary film.
4. The importance of legitimacy
A speech cannot rely on a succession of clichés and prewritten responses. It must express arguments which reflect the speaker’s legitimacy.
5. Controlling emotions
A speaker can and should learn to manage physical reactions to stress - and enjoy communicating.
