public speaking

You could be speaking to 250 directors of your group’s subsidiaries in Berlin or participating as an expert at a conference on sustainable development.

You could be giving a motivational speech to managers, explaining a new strategy to your HR department, or even celebrating your company’s 50th birthday.

Every word you say has a decisive impact.

The speaker takes big risks every time he stands up to speak: losing the audience’s attention, boring them instead of inspiring them, putting them to sleep instead of motivating them, being over-elaborate and confusing. In other words, the speech fails to achieve its basic objective.

Getting it right means the audience will follow your lead and accelerate decision-making.

And for the speaker, succeeding gives a huge sense of satisfaction from a speech that is authoritative and hits all the right notes.

The successful speech has a clear structure and a steady pace. The speaker must master techniques that will enable him to express a clear and compelling message, with two paramount objectives: to be understood and to convince.