the importance of strategic public speaking

The importance of strategic public speaking

Mediacoaching prepares business leaders for strategic public speaking using a proven method based on journalistic techniques.

A poorly-prepared or vague speech can have a markedly negative effect on a business.

And sooner or later all business leaders have to speak in public, to their teams or in front of the media.

It is essential that they send out the right message, not just for a feeling of personal satisfaction, but to encourage a loyal clientele, to attract new business and to ensure the good reputation of the organisation.

The growth of new media such as web TV and blogging has led to unprecedented public speaking opportunities. And with these new opportunities come new risks because messages are spread more quickly and have a longer-lasting impact. A confused or ambiguous speech or presentation can suddenly be blown out of all proportion.

All this puts a huge amount of pressure on business leaders as they embark on preparing speeches and presentations – and at Mediacoaching we see many superb managers and directors who lack confidence when they communicate.

By using proven journalistic techniques, we help them formulate their message more effectively, using examples they are familiar with and by affirming their legitimacy as speakers.

At Mediacoaching we do not judge and we do not pressurise – which are both classic media training techniques.

We know that a clear presentation is a less stressful presentation. And with confidence, communication becomes a pleasure.

Paul-André Tavoillot – founder and CEO, Mediacoaching